Rakuten, a massive consumer and business-focused Internet service company, this morning announced that it has acquired e-commerce site Play.com, one of the UK’s largest online retailers.
Under the terms of the agreement, which has been approved by Rakuten’s board, the e-business giant is paying approximately £25 million (3.3 billion yen or roughly $39.1 million) in cash for 100 percent of outstanding Play.com stock from its current shareholders. ...
This is Rakuten’s third acquisition in Europe – the company acquired French e-commerce company PriceMinister in 2010 and bought Tradoria, a German online shopping mall, in July 2011. ...TechCrunch 9/21/2011
memo
- Rakuten has acquired or partnered with EC globally including other large markets than Europe such as US, China, Indonesia, Brazil, and Russia.
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