Viewable Time-based Advertising Platform, Dennoo Raises $1.1M From Nissay Capital / TechCrunch Japan

Dennoo sells advertising based on time that users actually view rather than just displayed on a browser. The company announced fundraising of $1.1 million from Nissay Capital. The total amount raised so far is $3.1 million. ...

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TechCrunch Japan 7/26/2013 [jp]

memo

• Dennoo's cost per view model is best suited for video ads, which is finally becoming popular in Japan recently. It would be the best timing for the company to accelerate its sales and marketing activity with the capital.
• http://www.dennoo.com/